Week 1 Practice: Mission Statement & Target Audience

This site will be an online platform to tell a unique story about a dad who started a business. It will also notify customers of the truck’s schedule as well as the menu and any changes. It will function as place for enticing photos of products. The site should attract locals who are looking for cupcakes. The site will differentiate by not using pink and instead create a unique and alluring color palette that is more masculine than the current cupcake truck image.

The ideal visitor to Holy Magdalena Cupcake Express’ website is a pastry enthusiastic who loves one of Holy Magdalena’s classics. They want an after-lunch dessert or they want to take dessert home for dinner. They love sugar but also love a good story about a relatable entrepreneur. 



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